I don’t know about you but I’ve always struggled with the idea (read: gross misconception) that spending more means getting more. I’d love to tell you this is because I’m one of those super savvy consumers like my friend Jo (hey girl!) but in reality I’ve been seduced by the whole “specialty-store-shiny-consultant-fresh-blooms-ridiculously-high-pricetag” thing more times than I care to admit. In my defense, I’m hardly alone here. If we’re being honest, embarrassingly honest perhaps, I think we can all admit to having at least three products gathering dust in some light deprived corner of our bathrooms at any given moment. If you’re anything like me however, you’ll just as readily admit that you’re entirely sick of it and ready to embrace life minus the buyers remorse – I hear it’s a particularly wonderful one.
This, my friends, is how I found myself “giddy-as-a-kid-at-Christmas” to board a train to NY so I could spend a grey May day touring . . . a lab!
If you’ve been following along on insta then you know that 1. you’ve officially scored some serious brownie points with this gal and 2. I’m not talking about just any old lab. Nope, I’d been invited by Olay to spend the day at Hearst Tower with Good Housekeeping magazine and their team of experts who, in an independent study, recently set out to discover whether or not those prestige creams that so often retail for hundreds of dollars an ounce actually deliver better results. The answer? A resounding no! In fact, after rigorous testing the guys at GH actually found that one $25 skin cream consistently outperformed it’s more expensive competitors and that’s exactly why Olay’s Regenerist Micro Sculpting Cream was awarded the publication’s highly coveted Seal of Approval. Want to know more? Yeah, I did too! Read on for the “nitty-gritty” . . .
A Simple Question.
Do we really have to spend big in order to achieve healthier, happier and younger looking skin?
A Not-So-Simple Process.
Determined to answer the question that’s been plaguing us all for so long Good Housekeeping Institute’s Beauty Lab scientists put the ten top prestige creams (including one with a mind-boggling $440 price tag – um, I’d rather spend that on a great pair of shoes, thanks!) and another much more humble Olay moisturizer to the ultimate test.
Evaluating more than 10,300 different measures in a rigorous testing process, experts consistently saw one cream rise to the top time and time again. Surprisingly (or perhaps not!) that cream wasn’t the one boasting that hard-to-forget $440 price tag but the much more affordable and easy-to-find Olay Regenerist Micro Sculpting Cream.
At just $25 you might assume Olay products are inevitably going to offer less of those heavy-hitting ingredients you keep hearing about but as my hubby likes to say “remember what happens when you assume!“
Jam packed with Amino Peptides, Vitamins B3 and B5, Glycerin, Hyaluronic Acid and now Carob Seed Extract the brand’s Regenerist Micro Sculpting Cream provides unbeatable nourishment and visible results that shattered its competition. Having found that . . .
1. At the three hour mark, Olay moisturized 400% better than a cream nearly 18 times its price and beat all other products tested.
2. Olay increased moisture by 50% on average over a 24 hour period
3. Full of anti-aging powerhouses like Niacinamide (Vit. B3) Hyaluronic Acid and now Carob Seed Extract, Olay improved skin’s texture by 10% in four weeks.
4. In blind comparisons between it and more expensive creams, consumers reported preferring Olay’s “rich” but “not heavy” texture 80% of the time.
. . . experts at Good Housekeeping were so impressed that they actually awarded the product their much-coveted seal of approval. What does this mean exactly? Bestowed only upon products evaluated and assessed to perform as intended by the publication’s Institute this limited warranty seal is essentially a promise from GH to you, the consumer.
While I may not be able to provide the same level of assurance as the guys at GH, I can tell you that I’d give Olay’s Regenerist Micro Sculpting Cream my seal of approval for the scent alone – of course, if that’s not your jam then you can go fragrance free!
A simple answer.
You’ve heard it before and you’ll likely hear it again; bigger isn’t always better, not when it comes to diamonds, not when it comes to men’s shoes and certainly not when it comes to price tags!