If you’ve been following along on Insta then you probably know that I was lucky enough to attend my very first AAD (American Academy of Dermatology) conference in Orlando, Florida this past weekend. Not only that but I was lucky enough to attend as a guest of SkinCeuticals alongside four other amazing bloggers (Anna English, Melanee Shale, Marissa Meade and Christina Beauchamp) I’ve been crushing on for years now.
Geared toward professionals working in the health and beauty industry I hadn’t been at all familiar with these larger-than-life conferences (they attract thousands of people from all across the world) prior to receiving my invite just a few weeks ago. Having always been interested in beauty, heard (and read) incredible things about the SkinCeuticals brand, long considered Sephora my “happy place” and recently found myself increasingly frustrated with my skin (more on that later) however, I jumped at the chance to spend a weekend with the experts.
Since it’s not every day that the average person gets to attend a conference like this I wanted to make the very most of it. Giving myself full permission to nerd out I spent both days (in between fabulous Gatsby-style parties at The Four Seasons and lunch at The Ritz with some of the most inspiring women – you may have seen those shenanigans on Insta-Stories) visiting the booths that really stood out to me and incessantly asking questions – guys, I brought a pen and paper, I was taking this S.E.R.I.O.U.S.L.Y.
With every skin-related brand and/or product you could possibly think of (and even those you wouldn’t – oh hey laundry detergent) represented in some way or another I naturally found myself gravitating more toward some than others. Likewise, I found myself particularly impressed by a select few. Chief among them; Dermablend (makers of professional coverage cosmetics which I got to try for myself and shockingly found lighter than my current foundation – something I definitely wasn’t expecting after that infamous Zombie Boy video) La Roche-Posay (I’d happily spend a couple of weeks at their spa in France) and SkinCeuticals (makers of advanced skin care products backed by science) which I loved so much that I actually switched up my entire skincare regime the minute I got home. What makes these guys so great you ask? Well, here’s what I loved about them . . .
* Like I said, I’d heard and read a lot of amazing things about the SkinCeuticals brand but I had no idea it was developed by a doctor (Sheldon Pinnell) with over 40 years experience studying the cause and prevention of both skin aging and skin cancer. I don’t know about you but I find that pretty damn impressive
* As you can probably guess from the above the SkinCeuticals brand specializes in creating advanced skin care solutions that are backed by science and it’s this that truly sets them apart. In fact, SkinCeuticals is partnering with practices and medi-spas throughout the country to create exclusive Advanced Clinical Spa and Aesthetic Centers. What does this mean for you? Leading dermatologists, plastic surgeons, and medi-spas are exclusively offering SkinCeuticals products, providing easy to follow regimens designed to combat everything from discoloration to anti-aging – oh and bundling complementary skincare into your treatment plan for optimal results that keep you coming back for more. Having little, if anything, to do with “hope” or “good luck” these guys are dedicated to delivering scientifically proven results clients can actually see and feel. If you’ve ever wasted time, energy and money slathering on product that’s done absolutely nothing to help prevent breakouts, ease your dry, itchy skin or reduce the appearance of redness then you don’t need me to tell you just how exciting this is.
* Given the years of research and development dedicated to each and every SkinCeuticals product (not to mention that very scientific/medical foundation and background) I was totally expecting the brand to be as intimidating as it is impressive. In reality, I found a brand that’s extremely “down to earth” and “in-touch” with the everyday consumer. When speaking with Dr. Jerome Potozkin about his experience operating as an Advanced Clinical Spa, he explained how it’s completely changed his patient’s experience. “Each patient sees me for their dermatological needs and leaves with a comprehensive skincare plan. After my patients see the results, they trust us, and they understand what they’re getting because of my focused and educated staff. They come back. I have a patient for life.” Do I want to understand and be educated on the different products I’m using? Yes. Do I want to be completely overwhelmed by information I need a medical degree to translate for me? Not so much! Thankfully, these guys make it as easy as possible to grasp, shop and use their products by providing things like everyday regimen cards, product breakdowns by skin concern or category and more.
* Speaking of all that makes them unique, another thing I really love about SkinCeuticals is its packaging. Owned by L’Oréal, the brand knows us gals want products that are going to work and look great on our vanity. Personally, I’m a huge fan of the minimalist aesthetic and the fact that those droppers make me feel like the most fabulous mad-scientist? Well, let’s just say that it doesn’t – at all!